Virtual flamenco dancers overlaying the cityscape, murals both tall and small and narrated place-based poetry are all a part of the city's "art-fueled" road trip through Albuquerque's stretch of Route ...

For 90 years it lay forgotten, swallowed by a floodplain forest on the banks of the Sangamon River. While a few locals knew ...

This isn’t a mirage shimmering on the horizon – it’s the legendary Wigwam Motel in Holbrook, Arizona, a Route 66 landmark that has been stopping travelers in their tracks for generations.

Each vehicle contains ghosts of road trips past, of first dates, of bringing babies home from hospitals, of everyday American life now fading into the forest floor. What elevates Old Car City from ...

With the World Cup, America’s 250th birthday and Route 66’s centennial all landing in 2026, the tourism organization is ...

If you crave open skies, endless pavement, and the thrill of the drive, these 12 desert highways deliver. From California’s ...

America the Beautiful marks a new chapter in Brand USA’s global marketing approach. In addition to amplifying 2026’s mega ...

Lou Mitchell's - The Original Route 66 Icon Since 1923, Lou Mitchell's has been welcoming hungry travelers and still does so ...

Long before cheap flights and smartphone maps, Americans turned to cars for adventure and escape. This story revisists our ...

Brand USA launches its "America the Beautiful" global tourism campaign and platform that represents the organisation's ...

Brand USA launches America the Beautiful to inspire global travelers with human stories and authentic U.S. experiences.

Brand USA has launched the 'America the Beautiful' campaign to enhance international tourism to the U.S. ahead of a historic ...