F1-inspired simulation and smart tire sensors are changing vehicle dynamics where the FSC-certified natural rubber hits the ...

The fifth-generation P Zero is a culmination of 40 years of experience mixing with artificial intelligence. Picture it. Monza ...

October 15, 2025 – As the high-performance version of Xiaomi's first model, the all-new Xiaomi SU7 Ultra is equipped with ...

ROME, Ga. — Pirelli North America has launched an associate dealer program, the Pirelli Performance Program, that the tire maker said offers independent tire dealers the opportunity to earn financial ...

Good news for EV drivers: tire maker Pirelli is making a bunch of special rubber just for you! In a press release published this week, Pirelli announced two things, which really are the same thing.

From ninth place on the grid and with Red Bull teammate Sergio Pérez starting on pole, Max Verstappen knew he had to think outside the box if he wanted to pull off an unlikely victory in Miami. Being ...

NEW YORK, Oct. 17, 2025 /PRNewswire/ -- Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the ...

MILAN, Italy — Pirelli & C. S.p.A. has created bespoke variants of its P Zero tires, as well as its Scorpion Winter 2 tire, for the new Lamborghini Urus SE, a plug-in hybrid variant of the luxury SUV.

Photo: Pirelli & C. S.p.A. The Italian tire manufacturer has been revolutionizing the industry for more than 50 years, gracing the wheels of performance road cars and legendary racing machines. In ...

Pirelli just dropped what might be its quickest mountain bike tire yet — the Scorpion XC RH (Racing Hardpack).

You likely know today's Formula 1 cars are among the fastest in the sport's history. It therefore follows that developing the tires for such powerful vehicles is a difficult task. Although Italian ...

Last year, Pirelli showed off its first 5G-connected Cyber Tyre. This year, it's taking that connectivity a step further. Artificial intelligence (AI) helped develop Pirelli's tires of the future, its ...