Natural Spa Factory launched a new seasonal formulation strategy designed to help spa, hotel and retail brands adapt their ...

Explore 16 innovative tactics that infuse creativity and efficiency into your daily routine. This video uncovers smart tips ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Abstract: With the help of a large amount of user data, enterprises can gain more specific and personalized insights and develop more accurate marketing strategies. Big data algorithms bring new ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

SEASIDE HEIGHTS, N.J.—Defined Marketing, a marketing solutions provider within the security industry, has announced the appointment of JoAnne Murphy as vice president of marketing and strategy. Murphy ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, ...