The 404-error page can have a detrimental effect on conversion rates — but it doesn't have to be that way. Many businesses put a lot of effort into creating ...

Opinions expressed by Entrepreneur contributors are their own. Your website‘s 404 page is a valuable piece of real estate. So why waste this golden opportunity to redirect visitors to your best ...

There’s a fun — fun — thing you can do if you own and operate a website where you do something, like I said, fun with your 404 page — the page users reach when a server can’t find what was requested, ...