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Meet the halloween squishmallow bat plush, soft, adorable, and the perfect sugar-free treat for cosy autumn cuddles.

CHRISTMAS might still be weeks away, but shoppers are already snapping up toy bargains. Morrisons has slashed its prices by ...

The late Dr. Jane Goodall's love for nature reached far beyond chimpanzees in Africa. Here's what she loved about this ...

A man has been arrested after police spotted him driving what appears to be a Power Wheels Barbie Jeep Wrangler in morning rush hour traffic. According to a report by the Prince George Royal Canadian ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It’s the perfect chance to stock up and be prepared for every ...

The large post World War II birth rate between 1946 and 1964 became labeled as the baby boomer or “boomer” years. My previous article about dangerous baby boomer toys resulted in a number of readers ...

EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...

Including Legos, outdoor play sets, Ms. Rachel dolls, and more Amazon Prime Day has never been more fun. Seriously, just look at the toy deals we found at the four-day shopping event. Among the ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a wider ...

Mattel’s brand portfolio includes Barbie, Polly Pocket and Hot Wheels. GABRIEL BOUYS/AFP via Getty Images Astronaut Barbie, Tennis Player Barbie, Presidential Candidate Barbie—you name it. Over the ...