The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in m ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

How frst-party data can give broadcasters a clearer signal on who their viewers really are. The post Tuning into the audience ...

Ghost of Yōtei is the biggest first-party launch for PlayStation in Europe since Marvel's Spider-Man 2, according to GSD data ...

American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach ...

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal ...

CNN chief data analyst Harry Enten on Wednesday explained how the Democratic Party's chances of retaking the House have ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

Lithuania's main centre-right opposition party led the first round of a parliamentary vote, election commission data showed on Monday, as high unemployment and rising debt hurt the ruling coalition.