The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...
How frst-party data can give broadcasters a clearer signal on who their viewers really are. The post Tuning into the audience ...
Built on top of the new fullthrottle.aiself-service platform, the new offering unifies audience creation, omnichannel activation, and real-time ...
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...
American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...
The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...
SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the global leader in Revenue Growth Intelligence, today announced the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven ...