In the seventh session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the ...
Phase 1 is broad business unit segmentations. In the early phase, health-tech firms relied on broad segmentation aligned with ...
London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling repetitive tasks while maintaining consistency across channels Strategic ...
As COVID-19 threw a wrench into the cogs of car retailing, a senior Nissan board member challenged the chief operating officer to explain what the automaker was doing to adapt to a new era where ...
Writing a sample networking email can feel awkward, especially if you’re reaching out to someone you don’t know well. You ...
A former Amazon employee who taught a business writing course to thousands of fellow employees shares her tips for better ...
Marketing funnels are more than theory. Without them, campaigns become scattered, sales teams chase the wrong leads, and customer relationships fall apart. A funnel provides clarity by mapping out the ...
Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...
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