From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated ...

The evolution of the engadget logo shows how brands stay relevant by adapting to new technologies and design trends.

The original Wired logo, a mix of serif and sans-serif fonts, was designed to represent the clunky, pixelated feel of early digital communication and the tension between print and screen media. Over ...