Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...