The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...
TV News Check on MSN
Tuning into the audience: Why first-party data is broadcast’s next big signal
How frst-party data can give broadcasters a clearer signal on who their viewers really are. The post Tuning into the audience ...
Built on top of the new fullthrottle.aiself-service platform, the new offering unifies audience creation, omnichannel activation, and real-time ...
The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...
American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...
QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...
Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in m ...
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