Built on top of the new fullthrottle.aiself-service platform, the new offering unifies audience creation, omnichannel activation, and real-time ...

How frst-party data can give broadcasters a clearer signal on who their viewers really are. The post Tuning into the audience ...

Ghost of Yōtei is the biggest first-party launch for PlayStation in Europe since Marvel's Spider-Man 2, according to GSD data ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach ...

Nepal’s Gen Z group on Saturday announced that it will establish a political party, but said its participation in next year’s ...

CNN chief data analyst Harry Enten on Wednesday explained how the Democratic Party's chances of retaking the House have ...

Lithuania's main centre-right opposition party led the first round of a parliamentary vote, election commission data showed on Monday, as high unemployment and rising debt hurt the ruling coalition.

Collaboration between Anonym and Snap enables marketers to measure conversion lift and attribution on Snapchat campaigns while maintaining control of sensitive data.

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...