The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...

How frst-party data can give broadcasters a clearer signal on who their viewers really are. The post Tuning into the audience ...

Built on top of the new fullthrottle.aiself-service platform, the new offering unifies audience creation, omnichannel activation, and real-time ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the global leader in Revenue Growth Intelligence, today announced the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven ...