A leader in run-flat tire technology and an original-equipment supplier to automakers, Bridgestone is now turning its attention to the replacement market with a new run-flat called DriveGuard, an ...

According to a poll conducted on behalf of tire manufacturer Bridgestone, 6 percent of American adults would prefer to get a colonoscopy than to change a flat tire. We're not sure what to make of that ...

Many newer cars don’t come with a spare tire, relying instead on either onboard compressors and sealants or run-flat tires. Run-flat tires offer the ability to travel short distances at reduced speeds ...

Run-flat tires appear nearly identical from the exterior — the technology is in the sidewalls and rubber compound. The Achilles' heel of a traditional vehicle tire is a pressure loss. Without ...

Despite the importance of tires, most drivers don't spend much time thinking about them. They're round, they're black, and they get expensive quickly. Those who know a bit about tires probably know ...

Tires are the most important part of any vehicle. They are the only surface that makes contact with the road. It’s important to have a high quality set of tires on your car for safety, performance, ...

Coming from the brand that sells Potenza-, Alenza-, Turanza-, and Ecopia-branded rubber, the name of Bridgestone’s DriveGuard tires is obviously less Latinate, but it’s also rather straightforward.

AUSTIN, Texas (April 7, 2014) — Bridgestone Americas launched its DriveGuard line of run-flat tires April 3 at the Circuit of the Americas near Austin during a ride-and-drive event for dealers and ...

NASHVILLE, Tenn. (May 16, 2014) — Bridgestone Americas has tapped Julie Bowen, an Emmy award-winning actress and star of the ABC comedy Modern Family, to be featured in its new DriveGuard tire ad ...

There's a compelling safety argument to be made for run-flat tires: Blow a tire on a highway on a cold, rainy night and, instead of digging out the spare tire and jacking up the car to replace the ...

Austin, TX. Imagine getting a severe puncture or hole in your tire but you don’t get a flat. Seems magical, right? Indeed, but that’s the engineering mastery of run-flat tires. It’s not a new concept.