Consider the last time you signed up for a web service. It might have been a site to buy products (e.g., Amazon), monitor and pay your credit card (e.g., Chase), read subscription content (e.g., The ...
In my last post, I presented an overview of choice architecture and argued there may be a misalignment between the desires of the choice architect and those of the decision-maker. Given that choice ...
Hidden in the IPCC’s latest climate report is a solution to reducing carbon emissions that gets less attention than solar panels or electric cars: “choice architecture,” or behavioral design, that can ...
In my recent article "Libertarian paternalist," we talked about the ways in which CPAs can (and should) become the “choice architects.” One of the best ways to do that is to “nudge” clients ...
I am reading a wonderful book. It's called "Nudge," by Richard Thaler and Cass Sunstein, and it deals with the way seemingly small factors can have a disproportionately large influence on the ...
Hart, J., K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels, and S.D. Halpern. "Choice Architecture in Physician–patient Communication: A ...
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