According to a poll conducted on behalf of tire manufacturer Bridgestone, 6 percent of American adults would prefer to get a colonoscopy than to change a flat tire. We're not sure what to make of that ...

AUSTIN, Texas (April 7, 2014) — Bridgestone Americas launched its DriveGuard line of run-flat tires April 3 at the Circuit of the Americas near Austin during a ride-and-drive event for dealers and ...

Many newer cars don’t come with a spare tire, relying instead on either onboard compressors and sealants or run-flat tires. Run-flat tires offer the ability to travel short distances at reduced speeds ...

A leader in run-flat tire technology and an original-equipment supplier to automakers, Bridgestone is now turning its attention to the replacement market with a new run-flat called DriveGuard, an ...

Tires are the most important part of any vehicle. They are the only surface that makes contact with the road. It’s important to have a high quality set of tires on your car for safety, performance, ...

Run-flat tires appear nearly identical from the exterior — the technology is in the sidewalls and rubber compound. The Achilles' heel of a traditional vehicle tire is a pressure loss. Without ...

Backed by a 65,000-mile limited warranty, this new range comes with run-flat technology and offers improvements in wet and winter performance for all-season reliability, the company said. Backed by a ...

NASHVILLE, Tenn.—Bridgestone Americas Inc. has introduced the Bridgestone DriveGuard Plus premium touring tire, designed to deliver a comfortable ride, improved wet and winter performance, and ...

Despite the importance of tires, most drivers don't spend much time thinking about them. They're round, they're black, and they get expensive quickly. Those who know a bit about tires probably know ...

Coming from the brand that sells Potenza-, Alenza-, Turanza-, and Ecopia-branded rubber, the name of Bridgestone’s DriveGuard tires is obviously less Latinate, but it’s also rather straightforward.

Austin, TX. Imagine getting a severe puncture or hole in your tire but you don’t get a flat. Seems magical, right? Indeed, but that’s the engineering mastery of run-flat tires. It’s not a new concept.