Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace it. But if your ...

JTN Group, a leader in data-driven B2B marketing, announces the release of its latest resource, The Ultimate Guide to Performance Marketing. Our guide provides marketers with the knowledge to leverage ...

From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...