When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. As financial institutions scramble to attract and retain customers in a fiercely competitive ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Customer relationship management (CRM) is an evolving field in the ...

COMMENTARY--How much do you know about your customers? After spending thousands upon thousands of dollars on a sophisticated Customer Relationship Management (CRM) system, you probably think you know ...

Email marketing is a powerful way to connect with customers, but it works best when the right messages reach the right people ...

Tapping into natural language understanding (NLU) technology as part of an overall approach to managing customer relations improves the experience that businesses provide to their customers. In a 2020 ...

Earlier this year we reviewed the state of CRM in the minority business community (Viewpoints, March 2004) and offered some thoughts on our findings. A lack of awareness and understanding of CRM ...