The MoonSwatches are supposed to be balls-to-the-wall fun, so adding a tiny gold-coated adornment to one feels like trying to ...

Swatch has taken a break from releasing new MoonSwatch colourways to drop a new range of dive-ready watches just in time for summer. The Scubaqua collection features five bold designs, each named ...

I’ve been a big fan of the Swatch What If? collection since it first launched last year. It arrived at the perfect time, just as small, unusual-shaped watches such as the Cartier Crash and Cartier ...

Missing the vibrant neons of the '80s? Swatch dropped a new neon watch collection with some "totally rad" designs in a retro throwback ...

As has been the case with its predecessors, this take on the Swatch x Blancpain Fifty Fathoms dive watch differs from its siblings largely courtesy of its colorway. While many of the others are quite ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, stories of big, ...

Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best ...

Like most new years, 2015 begins with a preview of Swatch brand watches showcasing many of their upcoming "novelties" for the year. That means their new watch models and styles that will be sold in ...

NEW YORK and BIEL, Switzerland, Oct. 20, 2004 — Swatch, the innovative, trend-setting watch brand from Switzerland-based Swatch Group, the leading global watch corporation, has joined with MSN Direct, ...