iHeartMedia and PMX, the investment arm of Publicis Media, have unveiled results of a study they conducted that focuses on audio influencers. The study was called “Exploring The Brand Benefits of ...
New research indicates a strong correlation between AM/FM radio listenership and podcast consumption, highlighting the advantages of cross-promotion. In Q2 2023, nearly one in three Americans 25-54 ...
Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured in the ...
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