Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry experts to share one way they’ve incorporated storytelling into their ...

This work reframes storytelling as a strategic tool, not a marketing accessory. It shows how emotional resonance rooted in the founder’s voice builds trust, loyalty, and long-term relevance. In a ...

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, ...

Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing. I fell in the shower the other day. Not exactly a proud moment. Don’t worry; ...

The truth is that AI isn’t replacing marketers; it’s replacing the busywork that keeps marketers from doing their real jobs.

In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That philosophy guides ...

For thousands of years, humans have shared information through stories. We’ve been doing it since before the written word existed. And no matter how much technology changes, we’ll still tell stories — ...

Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you ...