Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

From the sidelines to the back office to the c-suite, these individuals are calling the shots. Meet the women of the Aces, ...

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward-nominations for ADWEEK's ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Almost 1.4m people watched women's sport in the capital this year, the mayor of London has said. Events included the Women's ...

The Building for Wealth Today for Tomorrow summit hosted several athletes committed to financial empowerment within sports and community building.

Peacock’s Big Ten Men’s Schedule Tips Off with Tripleheader on Friday, Nov. 7; Conference Play Begins on Peacock on Tuesday, ...

Both the Iowa and Iowa State women's basketball teams made ESPN's top 25 preseason rankings. Here's what ESPN had to say ...

The last few months have been big for English women’s sports. The Lionesses — the England women’s football team — retained ...

France's ban of the Muslim head covering has been criticised, despite the country's president, Emmanuel Macron, supporting it.