Today's shoppers discover products through immersive, dynamic social feeds, yet most retail sites remain static and outdated.

As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

Retailers are continuing to adjust their operations as COVID-19 warps the retail landscape, with At Home closing the majority of its stores except for delivery and curbside pickup, and Ulta Beauty ...

Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven marketing ideas almost guaranteed to generate sales and promote you. However, ...

Forbes contributors publish independent expert analyses and insights. Clara covers the consumer trends shaping the future of retail. A new study by research firm Forrester forecasts that e-commerce ...