Just as human beings have a definitive life cycle that starts at birth and ends at death, the products they consume also have a life cycle. For products, the life cycle consists of introduction, ...

Business theorists have observed that companies go through identifiable life stages, just like individuals do. The life cycle theory also applies to products, product lines and entire industries.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As global economies slowly reopen in the midst of Covid-19, new data we obtained has exposed ...

The selection of market areas or product groups meriting a long-term shift in market share is one of the most difficult trade-offs a marketing manager faces. This article develops a framework for ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment Analyze product opportunities using frameworks and AI-supported insights to inform ...

Vol. 21, No. 2, Special Issue on Entrepreneurship, Firm Growth and Regional Development in the New Economic Geography (Sep., 2003), pp. 135-144 (10 pages) In this paper the process of exit and entry ...

In pharmaceutical development, success hinges on more than scientific breakthroughs; it relies on demonstrating the real-world value of treatments. One of the most strategic moves a pharmaceutical ...