Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

strategies that a company can use to achieve a competitive advantage. Competitive advantage is a situation whereby a company makes relatively higher profits than its competitors. In an ideal situation ...

Any effective marketing strategy has a specific focus. The strategy must give the company direction in utilizing its available resources as effectively as possible for reaching the desired audience.

The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive ...

Forbes contributors publish independent expert analyses and insights. Peter Cohan, a Boston-based senior contributor, covers stocks. And one of those wounds was ignoring a key Porter prescription on ...

Some of our culture’s most influential advertising campaigns have come not from individual brands but from product categories. Since the 1950s, when tea and butter producers consolidated their ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8db2d0/media_entertainm) has announced the addition of the "Media ...