“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

If we told you that we have really, truly found the easiest way to buy bras that actually fit, would you believe us? Well, we took Brayola for a spin and we truly stand behind that bold statement. All ...

Trying on a bra under the harsh fluorescent lights of the department store fitting room, I was forced to stare down the more prominent imperfections of my 40-something-year-old body. There were the ...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. It’s a truth universally acknowledged ...

Attention, women of New York: You need new bras. There’s only about a 10% chance your bra fits — and that’s a generous estimate. Many of New York’s top bra fitters admit they go days without seeing a ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Confession: Even as a Women’s Health style writer, I haven’t always worn the ...

For a bra that blends everyday comfort with a plunging neckline for low-cut tops, this deep V-shaped bra delivers. Its secret to providing lift without wires is built-in W-shaped jelly strips that ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Let's call it like it is: the perfect-fitting bra is sort of the unicorn of the shopping world. Unfortunately, it's probably also one of the most important things you shop for. After all, there's a ...