When people hear “affiliate marketing,” imaginations might run wild with visions of unsavory practices and FTC settlements. But in its purest form, affiliate marketing is a robust channel, even for ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Collaboration has always been a key element of an effective sales and marketing effort. The ...