Before we delve into the value Key Performance Indicators (KPI’s) offer to an Inbound Marketing program, let’s first drill into the sources of the website traffic and the value that content plays.

As a SaaS marketer, I’m often asked what the most important metrics and performance indicators to track are. Honestly, it’s a great question — but not always the easiest to answer. I like to think of ...

Savvy marketers understand there are two types of KPIs – key performance indicators and key predictive indicators. Ronald Baker, author of Implementing Value Pricing: A Radical Business Model for ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing percentage ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

There are a few significant differences in the way marketers approach B2B and B2C customers. With B2B, customers primarily belong to highly niche target groups like ball bearing suppliers or yarn ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...

It’s all about the numbers these days. Moneyball mania drives sport, education institutions are awash with statistics, while politicians nonchalantly toss off figures with practiced ease. And it’s ...

A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...