The 404-error page can have a detrimental effect on conversion rates — but it doesn't have to be that way. Many businesses put a lot of effort into creating ...

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users.

Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL, thereby causing an ...

More than half of Americans now use a chatbot, with an increasing number of people replacing search engines with large language model (LLM)-powered chat queries to navigate the web and find answers.

Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...