The 404-error page can have a detrimental effect on conversion rates — but it doesn't have to be that way. Many businesses put a lot of effort into creating ...

There’s a fun — fun — thing you can do if you own and operate a website where you do something, like I said, fun with your 404 page — the page users reach when a server can’t find what was requested, ...

Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling. Bad user experience can lead to your website’s ...

The only elements missing from the phishing page are the "Sign-in options" link above the "Next" button and the cookies notification at the top of the page. "Because the malformed 404 page is served ...

More than half of Americans now use a chatbot, with an increasing number of people replacing search engines with large language model (LLM)-powered chat queries to navigate the web and find answers.

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users.

Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not. ...

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...