The “STRAUSS” logo on MLB helmets during the MLB playoff games has sparked curiosity among fans wondering what is going on.

As the NL and AL postseason got underway, fans noticed that all the batting helmets had a massive "STRAUSS" ad on both sides. This was a partnership between Major League Baseball and the German ...

Strauss, a German apparel company, reached a deal with MLB to put its ad on the helmets during the postseason through the 2027 season. The Red Sox and Yankees each had them on their blue helmets for ...

Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company ...

The helmets of the every team in the 2024 Major League Baseball playoffs will have a new look. For the first time in the postseason, there will be advertising on the helmets of each team, MLB ...

Fans have again noticed STRAUSS marketing on players' helmets during the MLB postseason. The brand deal runs through 2027. Here's what to know.

Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion). National TV ...