Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...