How well did they work for us? May 21, 2010— -- We all want to believe what the informericals advertise on television -- but do they really work that well? I put five products to test so that you ...

Some products look good on television, but how do they do when we try them? March 12, 2010 — -- They look great on television. They say they will make your life easier. But how well do they work ...

Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...

Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...

For every genuinely useful and fully realized infomercial product, there are plenty more that the inventor clearly did not think all the way through, and the purpose is laughably embarrassing. The ...

Katherine Rosman writes: "Only in the world of infomercials could Popsicle sticks and Velcro build an empire." It seems that one bright glow in the retail gloom is "As seen on TV products" such as ...

The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.

Traditional TV shopping is so inefficient, what with the need to jot down phone numbers and call to order the product that just dazzled the viewer in a deep state of couch potato stupor. The process ...

WEST PALM BEACH, Fla. - Barry Becher, a marketing mastermind and infomercial pioneer best known for bringing Ginsu knives to the American public, has died. He was 71. Though Becher brought many ...

Infomercials offer solutions to problems you didn't know you had for a few easy payments. But not all of these incredible deals are worth dropping money on. At least some of these marketing ...