Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

In my last FTC piece, I provided a primer on the capabilities of agentic AI, the value of the tech and how it can be tested and tweaked to improve accuracy. AI agents can make a major impact in many ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

Understanding the data lifecycle and maximizing the tools you already have helps small businesses boost the bottom line.