Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture. Encourage teams to make decisions based on data, not just gut feelings.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

Businesses are inundated with a firehose of data from a series of customer touchpoints, from point-of-sale interactions to social media engagement to sales data and much more. A master’s degree in ...

Overview Real examples and exercises make learning business statistics easier to apply in real work.Books cover basic ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...