Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

What will 2024 hold? If you’ve been at all attentive to the media, you’ve seen that the “Prediction Industrial Complex” has been busy. Industry by industry it tries to convince us that the future, in ...

How to Create Your Own Content Marketing Plan A good content marketing plan guides your content creation and distribution, ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go through the parts and steps of creating a marketing plan. #marketing ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...