In 2017, a report from Kalibri Labs suggested that the massive direct booking pushes launched a year earlier by the major hotel companies — Hilton, Marriott, InterContinental Hotels Group, and Hyatt ...

Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced the launch of The ...

Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Expedia reported better-than-expected first quarter 2016 financial performance Thursday. But president and CEO Dara Khosrowshahi also used the announcement as a platform to discuss the state of the ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not ...

I’ve often wondered why hotels don’t do a better job at direct selling, rather than letting a plethora of travel sites and hotel booking aggregators, such as Booking.com and Expedia, cream off the top ...