Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

But every now and again, along comes a fan-made design so good that everybody thinks it's real – and when they find out it ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...

Two hidden letters embedded inside a Major League Baseball team’s logo were clues on Jeopard y! And if you didn’t know their secret meaning before, don’t worry—because some of their own players and ...

Superman‘s iconic symbol is everywhere right now, as we edge ever closer to James Gunn’s big screen reboot in July. So, what’s the deal with Superman’s logo – does it have a hidden meaning, besides ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

The WNBA's 15th franchise finally has a name: Portland Fire. That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the ...

Revealed by Footy Headlines, the new World Cup kits feature Adidas' iconic Three Stripe design, which appears fairly ...