Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Google says “it’s a question of when and for how long, not if,” Microsoft 365 goes down, and points to the company’s ...

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates. Google is implementing new requirements for bulk email senders (over 5,000 ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Well-executed email marketing campaigns have been a mainstay ...