Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

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For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

G oogle Analytics is making it easier for businesses to compare themselves against industry peers by expanding its ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.