Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

Google's search results will more clearly label "sponsored" links, and you can collapse them with a single click or tap.

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within ...

Google is bringing more ads to AI Overviews and testing them in AI Mode. Google is bringing more ads to AI Overviews and testing them in AI Mode. is a news writer who covers the streaming wars, ...