A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's hyper-competitive, highly saturated sales marketplace, customer relationship ...

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

One of the best CRM software tools around, Zoho, CRM is consistently a leader in the customer relationship management space and an essential addition for any business looking to improve their ...

Customer relationship management (CRM) platforms serve as the operational backbone for your RIA. This is why choosing the tool that matches your firm’s needs and goals is an important decision. To ...

Choosing the right CRM software can make a big difference for small businesses. With so many options available, knowing the ...

With an anticipation that they will bring a significant change of the relationship with customers, the ability to make the sales process easier and to base the decisions on the data, most of the ...

Regardless of how the politicians try to spin it, the economy is a top concern this election year. Consumers are struggling, and so are businesses across just about every industry vertical. Consumers ...

Pipedrive is a good CRM product. But unfortunately a recent press release from the company doesn't help its credibility. According to the statement's headline, Pipedrive reported "record sales growth ...

After months of rumblings out of Redmond, Microsoft finally released Version 1.0 of its Customer Relationship Management (MS CRM) Professional Suite Edition late last month. The wait has paid off: ...