How frst-party data can give broadcasters a clearer signal on who their viewers really are. The post Tuning into the audience ...

John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...