From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Dallas, Texas / / September 9, 2025 / 12AM Agency AI is no longer a futuristic concept reserved for tech giants. A recent ...

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...

Can deepfake technology actually help you engage more customers? Check out the ethical concerns plus examples of deepfakes in marketing. Though marketers are still in the early stages of experimenting ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Sotogrande, Andalusia / / August 29, 2025 / Excel Performance Media Despite turmoil in the global economy, the luxury yacht ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More To fully understand digital transformation, it helps to ...

When you type on a keyboard, tap on an iPad, or speak into your phone, you take a chance at being fed a digital ad. Digital advertising is the way that companies of all sizes now pitch to potential ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

AI for marketing is the process of leveraging data and emerging technologies to better understand your customer’s behavior and to deliver personalized and relevant content. AI and machine learning ...

Who doesn’t want more leads for their business? Marketing is all about connecting people with your product. But given there are so many different marketing techniques, you might be wondering whether ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...