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Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Legacy brands once synonymous with everyday life are losing ground as Gen Z and shifting values reshape retail. Loyalty now ...

Nift, the technology company connecting e-commerce platforms to advertisers and brands to new consumers, has named Saket ...

If you are the average U.S. consumer, you probably get dozens of emails, app notifications and SMS messages from various companies. Whether you've been a loyal customer for years or made one purchase, ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Forward-thinking retailers are now shifting to a new approach: incentives marketing. This strategy unifies promotions and ...