ThirdLove says it can render a couple of carefully angled 2D photos of a woman's bosom into a 3D model used to select a perfectly fitted, customized bra for customers. Our team tests, rates, and ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Opinions expressed by Entrepreneur contributors are their own. That’s certainly one way to go about selling intimate apparel. Lingerie brand Harper Wilde is apologizing for an extremely uncomfortable ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...