IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You’ve probably heard business leaders insist that marketing should never be seen as a cost ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

My heart sinks when I talk to a startup founder who proudly declares having a customer base that’s grown to 1,000 people organically. Being scrappy and frugal are great qualities to have as a startup, ...

NEW YORK, Sept. 15, 2025 /PRNewswire/ -- My Marketing Pro, an AI-powered connected media platform, launches today as the first solution to unify AI-powered mass awareness with precision direct ...