Nearly two dozen FBS college football programs have released updated uniforms and apparel partnerships ahead of the 2025 season with several more expected in the coming weeks leading up to the opener.

Sep 13, 2025; Morgantown, West Virginia, USA; West Virginia Mountaineers fans cheer during overtime against the Pittsburgh Panthers at Milan Puskar Stadium. Mandatory Credit: Ben Queen-Imagn Images It ...

You know the saying: Look good, play good. College football is steeped in pageantry, and there may not be a better way to display it than with uniforms. With 136 teams in the Bowl Subdivision, no two ...

Kickoff for college football’s 2025 season is less than 10 days away and several of the 136 FBS teams are prepping for the upcoming year with an updated helmet or uniform. Whether it’s an alternate ...

All of the major sportswear brands compete from the ground up. Footwear is the main driver for the biggest companies. But showing off their gear on Saturdays in the fall is mission-critical to winning ...

Oklahoma State cornerback Eric Fletcher warms up before an NCAA football game against Tulsa - NATHAN J. FISH/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images Week 4 of the college football season is ...