Google has long been considered the gold standard for ad spend compared to social platforms. But scale doesn’t equal immunity. Click fraud remains a persistent risk, and the safety of your budget ...
eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is ...
A Google spokesperson reached out to us and provided the following statement on this story: “Based on our current detection, no apps containing this malware are found on Google Play. Android users are ...
Ad fraud is a growing problem for the industry and has become part of every marketer’s vocabulary. It affects how our entire ecosystem is perceived, and impacts the central issue of whether a brand ...
Click fraud has been an issue of controversy for a long time. Google and Yahoo know it is a big problem, but even those search behemoths seem unable or unwilling to squash the problem for good. Some ...