The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...
Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more ...
Startups keep cropping up to compete for TV ad dollars in the messy middle between digital out-of-home (DOOH) and connected TV (CTV). The latest to pop up in my inbox is BarBoards, an Austin-based ...
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...
As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...
The results of a five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home (OOH) can increase performance for campaigns to fill gaps in other media channels. “We’ve worked ...
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